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Hotels in London must shape up for 2012 Olympics

London is the most expensive place toattending the 2012 Olympics will be
stay in Europe, according to a recentcoming to London for the first time and
survey, and that news has emerged at thetherefore wants their experience of the
same time as tourism minister Margaretcity to be a positive one. She added:
Hodge has warned that hotels in the"Hosting the 2012 Olympics is a huge
capital must shape up in order to beopportunity for London and the UK
ready for the 2012 Olympics.tourism industry. In five years London
The average cost of staying in a Londonwill welcome millions of first-time
hotel has leapt by a staggering 12%visitors and we will want them to come
since April, and now averages £119 perback time and again - hopefully bringing
night across the capital. Although nottheir family and friends. It's all about
as expensive as New York or the world'screating a lasting and positive legacy
most expensive place for a one-nightfor the capital."
stay, Moscow, the rates are remarkablyBut, the government doesn't expect the
high considering that two-thirds of allcapital's hotels to do it all by
London hotels are unrated. The figuresthemselves. A recently unveiled
show that even relatively meagremulti-agency strategy entitled: "Winning
two-star accommodation in London- A Tourism Strategy for 2012 and
averages £88 per night and guests haveBeyond" has been drawn up by the
to typically stump up £109 to stay inDepartment for Culture, Media and Sport
three-star rated hotels.aided by Visit Britain, Visit London,
Tourism minister Hodge is worried thatand an assortment of Regional
the combination of highly pricedDevelopment Agencies, aiming to give
accommodation and the large percentagepositive advice and limited financial
of non-rated hotels will damage theassistance to the hotel industry
reputation of the city, and is keen forthroughout London and the UK.
the hotel industry to get itself inNow that the gauntlet has been thrown
order. She said: "If the touristdown for hotels in London to make
industry is to reap the potential £2.1significant improvements, it is
billion from the 2012 Olympic Games,important that they respond positively
then 85% of London's hotels must beif they are to fulfil the government's
accredited before then."aim of making the 2012 Olympic Games the
Hodge is concerned that many peoplestart of a lasting legacy.



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