| London is the most expensive place to
| |
| | attending the 2012 Olympics will be
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| stay in Europe, according to a recent
| |
| | coming to London for the first time and
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| survey, and that news has emerged at the
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| | therefore wants their experience of the
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| same time as tourism minister Margaret
| |
| | city to be a positive one. She added:
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| Hodge has warned that hotels in the
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| | "Hosting the 2012 Olympics is a huge
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| capital must shape up in order to be
| |
| | opportunity for London and the UK tourism
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| ready for the 2012 Olympics.
| |
| | industry. In five years London will
|
| The average cost of staying in a London
| |
| | welcome millions of first-time visitors
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| hotel has leapt by a staggering 12% since
| |
| | and we will want them to come back time
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| April, and now averages £119 per night
| |
| | and again - hopefully bringing their
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| across the capital. Although not as
| |
| | family and friends. It's all about
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| expensive as New York or the world's most
| |
| | creating a lasting and positive legacy
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| expensive place for a one-night stay,
| |
| | for the capital."
|
| Moscow, the rates are remarkably high
| |
| | But, the government doesn't expect the
|
| considering that two-thirds of all London
| |
| | capital's hotels to do it all by
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| hotels are unrated. The figures show that
| |
| | themselves. A recently unveiled
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| even relatively meagre two-star
| |
| | multi-agency strategy entitled: "Winning
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| accommodation in London averages £88 per
| |
| | - A Tourism Strategy for 2012 and Beyond"
|
| night and guests have to typically stump
| |
| | has been drawn up by the Department for
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| up £109 to stay in three-star rated
| |
| | Culture, Media and Sport aided by Visit
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| hotels.
| |
| | Britain, Visit London, and an assortment
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| Tourism minister Hodge is worried that
| |
| | of Regional Development Agencies, aiming
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| the combination of highly priced
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| | to give positive advice and limited
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| accommodation and the large percentage of
| |
| | financial assistance to the hotel
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| non-rated hotels will damage the
| |
| | industry throughout London and the UK.
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| reputation of the city, and is keen for
| |
| | Now that the gauntlet has been thrown
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| the hotel industry to get itself in
| |
| | down for hotels in London to make
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| order. She said: "If the tourist industry
| |
| | significant improvements, it is important
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| is to reap the potential £2.1 billion
| |
| | that they respond positively if they are
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| from the 2012 Olympic Games, then 85% of
| |
| | to fulfil the government's aim of making
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| London's hotels must be accredited before
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| | the 2012 Olympic Games the start of a
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| then."
| |
| | lasting legacy.
|
| Hodge is concerned that many people
| |
| |
|