| We all do have that thought that those chief executive | | | | like that the company's customers face through years |
| officers, those head honchos, and all those other high | | | | of ownership of various vehicles. |
| ranking people at companies do not really know what | | | | What will happen is that these chosen two hundred |
| it is to be an ordinary person. And we all do know that | | | | and fifty executives would be leaving their top of the |
| when these people do things, they simply do get the | | | | line vehicles at the company for two periods wherein |
| best of everything there is available. | | | | each period equals to ten days. And they would then |
| However, it does seem like the times are surely | | | | be handed a new set of keys, but this time, the keys |
| changing. You see, one of the latest updates from the | | | | would be those that would be used to start up used |
| Chrysler Group of automobile manufacturers is that its | | | | vehicles. LaSorda does say that the list of used |
| chief executive officer, Tom LaSorda, has decided | | | | vehicles that his top honchos would be driving around |
| that he would be sending out quite a huge number of | | | | include Jeep Grand Cherokees, Dodge Caravans, |
| his top ranking executives to be among the common | | | | Dodge Ram pickup trucks, the minivans of Chrysler |
| folk and drive around used vehicles. Many experts in | | | | Town and Country, and some Chrysler Pacificas. And |
| the industry have been saying that this might be a | | | | it does seem like it would not only be those head |
| good move for the brand and company. After all, | | | | executives who would be immersing in the mentioned |
| people would surely be able to see that even the high | | | | activity. You see, some eyewitnesses have said that |
| ranking people would be able to get a feel of the | | | | they have certainly seen CEO LaSorda driving around |
| ordinary stuff that common folk do use and | | | | in an old and used Jeep Grand Cherokee. Good one, |
| experience everyday of their lives. Plus, the Chrysler | | | | LaSorda. |
| auto parts manufacturer would also be able to learn | | | | On this, Steve Walukas says, "Our CEO, Tom |
| about what the common folk are clamoring for straight | | | | LaSorda, has always been pushing us to become |
| right out of their top executives who would be taking | | | | more customer focused: to eat, sleep, walk and talk |
| the rides themselves. | | | | like an average customer. In our positions we're pretty |
| So how many top executives from Chrysler Group | | | | fortunate that we typically get to drive new cars. I |
| are going go about the country driving used cars? | | | | know in my own situation, my friends, neighbors and |
| Well, LaSorda does say that he is planning on sending | | | | relatives say, 'You wouldn't know what it's like to drive |
| out two hundred and fifty top executives of the | | | | a car with a lot of miles on it.' This is a true way to |
| company to do such an assignment. He even does | | | | understand." Walukas is the current vice president for |
| further disclose that he is doing such an act so as to | | | | the company's corporate quality department. |
| be able to learn about any issues on reliability and the | | | | |