| A good domain name is, and will always be, essential | | | | translate into 100 years of sales and effective |
| for any online business. If you ask me, the internet is still | | | | promotion, and they will all be scrambling to get in |
| only just evolving from infancy. It's a long way to | | | | line.Most companies, even small ones, will tell you that |
| maturity.Still the world has come a long way since Ken | | | | having a web site is no longer an option. It offers the |
| Olson, president & founder of Digital Equipment Corp. | | | | business owners the opportunity of having potential |
| etched his name in history, when he proclaimed less | | | | customers view their products or services day or night, |
| than 30 years ago, "There's no reason why anyone | | | | without needing to an outlay of huge sums of |
| would want a computer in their home."How technology | | | | money.But then, many small and medium sized |
| has changed our lives within a span of a single | | | | businesses that are already online have poor or difficult |
| generation. Sooner rather than later, more and more | | | | sounding domain names. Names that they would |
| businesses will want to go online and cater to a global | | | | readily change in an instant if they had the right domain |
| market instead of being content with the local | | | | name. So there will always be people and companies |
| neighborhood. And one of the first steps after deciding | | | | who will be looking at the domain resale market for a |
| what business you want to do, is getting a good | | | | better name for their business. This is key.When |
| domain name for your business.A domain name can | | | | Anysoft, a Massachusetts company, acquired for |
| make or break an online venture. A domain name is a | | | | $30,000, their vice-president, Emily Shain, said it was |
| company's identity online. It is your brand, your | | | | worth the money because the domain name was |
| personality, your trademark. So, choosing the right | | | | such a vital marketing tool that would help customers |
| domain isn't argues that: | | | | find them easily.If you are at the right place at the right |
| "Today .COM and .NET names have established | | | | time with the right name, you could find yourself |
| recognition and can identify your company on the | | | | pocketing some nice cash.Even governments are |
| Internet forever. For this reason, they have | | | | getting in on the act. The New Zealand government |
| considerable resale value and serve as excellent | | | | shelled out NZ$ 1 million for As a result, there was |
| investments.Over time, most, if not all companies will | | | | understandable criticism in the NZ parliament over the |
| conduct a considerable portion of their business over | | | | purchase as being a waste of tax payers |
| the Internet. A domain name that is easy for your | | | | money.What was the government's response? Mark |
| customers and prospective customers to remember is | | | | Burton, the NZ Tourism Minister had this to say, "There |
| the key factor in generating new business and | | | | is no question that this domain will provide an invaluable |
| conducting business on the Internet.Having relevant | | | | portal for... commercial entry into New Zealand for |
| "keywords" to support your domain name is also an | | | | those interested in tourism, commerce, and |
| important consideration and will enable customers to | | | | industry.The South African Government offered US$10 |
| find your online business effortlessly through Web | | | | million for It has also been reported that was sold for |
| based search engines.Another excellent marketing | | | | US$5 million to True Net, Korea's largest Internet |
| tactic you should consider is to have multiple URL | | | | service provider."Author, Tariq Ghafoor writes, "I feel |
| addresses (including your domain name) point to the | | | | that there's still reason for optimism in the domain |
| very same Web site. This is very simple .....This will | | | | aftermarket but in order to profit there's a crucial need |
| allow you to keep your legacy domain name, while | | | | to alter one's perception and strategy just like our |
| multiple new e-business names conduct commerce | | | | brethren have been forced to do in other web-based |
| and are listed in the search engines, significantly | | | | businesses."It's true. The heady days of the domain |
| increasing your Web site's overall traffic."A web site is | | | | gold rush has seen its final sunset. We are seeing |
| a worldwide advertisement that runs 24/7. For the | | | | shifting trends in the arena. To cope with the changes, |
| price of one print ad, or one-tenth of a 30 second | | | | a domain speculator needs to see himself as a domain |
| commercial, you can have a solid web site designed | | | | entrepreneur and begin to organize his domain names |
| and running every single minute of every single day. | | | | and increase their value and prepare them for |
| Show a company how a few thousand dollars | | | | prospective buyers. |
| invested in a domain name & a web site now can | | | | |