| As every market, the web market is ruled
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| | Internet. The ability of a site to appear
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| by supply and demand. The major product
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| | in the top 10 list of a search, very much
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| in demand & supply, is information.A huge
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| | affects its chance of being visited by a
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| number of web sites compete in attracting
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| | user looking for a specific information.
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| the web user's attention, by offering
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| | A page's Google Pagerank is like a
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| information or service content of high
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| | maturity and acceptance ranking, which
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| interest.
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| | affects substantially its ability to
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| In the book 'Economics of Attention', by
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| | appear ahead of other pages in search
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| Lanham the following is mentioned: the
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| | results.As soon as a portal manages to
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| most successful artists and companies are
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| | attract a User, the aim is to keep him on
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| the ones that grab attention and shape
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| | the site as long as possible in order to
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| it, in other words, that exercise
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| | maximize the user exposure to the
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| influence. With so much information,
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| | material advertised. Therefore info is
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| simply paying attention is the equivalent
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| | frequently presented in small chunks and
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| of consuming a meal'.It is like a
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| | cannot be downloaded in one piece.The
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| continuous voting process in which
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| | more specialized the content they
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| millions of Internet Users vote on the
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| | present, the more specific the target
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| sites which host the most valuable
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| | group they aim at. The ability to tackle
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| content according to their individual
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| | a specialized subject (e.g. food recipes)
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| interests. The results appear on the
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| | can attract advertisement from market
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| most visited web sites. Moreover web
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| | players on this area (food & beverage
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| sites 'vote' each other by referencing
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| | providers).New market makers appear
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| and linking their content to the content
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| | (offering search engine optimization
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| of another site. This voting process is
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| | services, automated software for domain
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| very much influencing the search &
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| | submission to numerous search engines,
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| ranking process of content, by major
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| | search marketers, web affiliate programs
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| search portals. A content that is 'voted'
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| | promoters, mail marketing etc), which
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| by other sites of high quality, is
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| | offer to increase the revenue potential
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| considered of high quality (also called
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| | of a web site. Sometimes the extreme use
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| high link popularity). Some sites have
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| | of such services may lead to the opposite
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| tried to develop artificially high link
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| | result. There is no substitute for
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| popularity, in order to receive high
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| | quality content.On the other hand, the
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| search engine rankings. This is part of
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| | on-line search industry's Big Three are
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| what is called web spam, a problem of
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| | trying to fight search engine spam: the
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| increasing severity to the search
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| | effort by some sites to fool search
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| engines.The higher the demand for this
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| | engines on their content and link
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| content, the more visitors are attracted.
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| | popularity and lure the search engine
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| The more visitors & clicks, the more
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| | users into visiting their sites. The Big
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| attractive the site becomes for those
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| | Three are spending billions to supply
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| interested to advertise relevant to the
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| | higher quality search results. Google's
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| content products & services. Because
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| | BigDaddy project aims to refine the way
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| advertisement revenue becomes an
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| | web pages are crawled, in order to reduce
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| increasing part of the revenue structure
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| | web spam.The ability to reserve a catchy
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| of many portals.This rivalry becomes more
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| | & concise domain name, is also gradually
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| and more intense, as information floods
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| | decreasing.Moreover companies apply brand
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| the Internet (infoglut). The
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| | management techniques on the web in order
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| identification of valuable information to
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| | to manage their web reputation.Mr.
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| the user and the 'relevance ranking' is
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| | Panayotakis has more than 13 years of
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| almost impossible to be done manually,
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| | professional experience in information
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| even if the user spends a lot of time
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| | management. He holds a Diploma in
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| reviewing material.
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| | Electrical Engineering, an M.Sc. in
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| This is why the role of the Big 3 search
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| | Computer Engineering and an MBA.
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| engines has become so central on the
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