| Playboy Magazine continues to be the
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| | official mascot of the magazine for the
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| premiere American adult magazine selling
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| | animal's playfulness, which is what the
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| over one million copies every month in
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| | magazine was trying to impress upon its
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| the U.S., fifty-three years after its
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| | readers.
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| inaugural issue. Indeed Playboy magazine
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| | Through the years, Playboy Magazine has
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| has surpassed the true test of time from
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| | featured many celebrities including
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| its first issue in 1953 with none other
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| | Marilyn Monroe, Drew Barrymore, Charlize
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| than Marilyn Monroe as the centerfold.
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| | Theron, Madonna, Belinda Carlisle,
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| Despite getting banned from various
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| | Tiffany, Shannen Doherty, Katarina Witt
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| countries due to explicit pictures of its
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| | among other famous celebrities who have
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| female models, Playboy magazine's sales
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| | posed for the magazine in their most
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| continue to increase.
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| | provocative poses and barest beauty.
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| Playboy Magazine was founded by Hugh
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| | These celebrity models were photographed
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| Hefner (affectionately known as Hef) and
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| | by such notable photographers such as
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| his associates who formed Playboy
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| | Stephen Wayda, Ron Harris, Russ Meyer and
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| Enterprises, Inc. Hef, initially wanted
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| | many others.
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| to name his magazine Stag Party,
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| | Another proof of Playboy's success was
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| obviously aiming for male readers.
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| | the string of international country
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| However, Stag Company had patented the
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| | specific Playboy editions that came out.
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| name and threatened to sue Hefner and his
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| | Playboy International editions were
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| associates if they proceeded to use the
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| | published in Brazil, Australia,
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| trademarked name. After discussing the
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| | Argentina, Germany, Greece, Hong Kong,
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| problem they decided to think of another
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| | among other countries.
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| name. One of Hef's associates suggested
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| | Of course, because of the nature of
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| the name playboy, from the Playboy
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| | Playboy magazine, it was not widely
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| Automobile Company where he previously
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| | accepted in some of the more conservative
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| worked.
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| | countries. Most countries in the Asian
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| And so in December 1953, the first issue
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| | have banned the sale and publication of
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| of Playboy Magazine was published bearing
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| | Playboy magazine due to what is described
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| no name, since Hefner was not sure at
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| | as its lewd nature and vulgarity that is
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| that time whether a second issue would be
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| | contradictory to the norms and values of
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| published. The first issue's centerfold
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| | the people.
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| was a picture of Marilyn Monroe, which
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| | During the 1970s, when Playboy magazine
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| was originally intended for a calendar
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| | reached its peak, circulation of the
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| issue. But, despite the uncertainty on
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| | magazine dwindled down. This was
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| the second issue of the Playboy magazine,
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| | attributed to the rise of new competitors
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| the maiden issue was sold out in two
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| | in the adult magazine business, such as
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| weeks time. Actual sales for the maiden
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| | Penthouse. The proliferation of adult
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| issue of Playboy were pegged at 53,991.
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| | videos also contributed to the decline in
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| With the success in sales of the first
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| | sales of the magazine.
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| issue, Hefner and his associates moved on
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| | Currently, Playboy magazine is being run
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| and published the second issue. This
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| | by Hefner's daughter, Christie who
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| time, Playboy magazine's official logo,
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| | assumed the post of Chief Executive
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| that of a bunny wearing a tuxedo bow tie
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| | officer in 1988.
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| was born. The rabbit was chosen to be the
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|
